Corporate apparel maker Sew Cal & Braden Dias deal on surfwear
15 Nov '05
2 min read
Corporate identification apparel maker Sew Cal Logo Inc announced that it has entered into a long term, exclusive agreement with Braden Dias, one of the longtime top surf competitors based at North Shore, Hawaii.
'Anyone who really knows surfing knows Braden Dias,' said President Rick Songer.
'While Southern California represents the lifestyle and business end of the surfing industry, the heart and soul of the sport itself still lives and breathes in Hawaii, its birthplace. Braden Dias is Hawaiian surfing.'
A long sponsored pro and world class competitor, Braden and his tight crew run the show at North Shore's Banzai Pipeline.
Known as the standard to which all waves worldwide are compared, Pipeline is the home of 'the danger men' and has claimed more lives than any other wave in the world.
This relationship firmly establishes the basis for the company's launch of its new line of surf-related apparel and products.
According to Rick Songer, president of Sew Cal Logo: 'They are very pleased and excited to have Braden join their company, bringing all of his experience, expertise and knowledge about their customer base and its explosive direction.
He is one of the most respected surfers among his peers and in the industry today ... priceless!'
Sew Cal Logo Inc domestically produces custom film wardrobe, headwear, sportswear and related corporate identification apparel.
Original product, brand and logo designs are available through an in-house full service design center.
Current clientele include Fortune 500 Companies, major motion picture and television studios, as well as numerous major surf and skate brand manufacturers.
The Company is firmly rooted in cutting edge 'California Life Style' and action sports driven endeavors.