Geerlings to bring tremendous talent to Tom Ford Beauty

18 Jun '10

2 min read

The Estée Lauder Companies Inc. announced that Caroline Geerlings has been named President, Tom Ford Beauty and New Business. In this position, she will be responsible for the overall strategic direction, global development, management and growth of the brand, and report to John Demsey, Group President, responsible for the Estée Lauder, M•A•C, Tom Ford Beauty, Prescriptives, Bobbi Brown, Jo Malone and La Mer brands.

Ms. Geerlings brings nearly 25 years of global experience in the cosmetics industry, including leadership roles at M•A•C Cosmetics and Christian Dior Perfumes. Most recently, she held the role of Senior Vice President, General Manager, Prescriptives Worldwide.

Mr. Demsey said, “Caroline is one of the most talented brand-building executives in the cosmetics industry today. Her energy, passion and deep understanding of both beauty and luxury will help build Tom Ford Beauty into a global powerhouse.”

Tom Ford states, “With 25 years in the beauty industry, Caroline will bring tremendous talent and leadership to Tom Ford Beauty as we continue to set a new standard of luxury.”

Tom Ford Beauty is sold in 43 countries and territories. Tom Ford Black Orchid, launched in November, 2006, was the first fragrance in the Tom Ford Beauty collection. Following the launch of its first scent, Tom Ford introduced the Private Blend Collection, an exclusive line of 12 unisex fragrances. Tom Ford for Men, his eponymous men's scent, was launched in fall 2007. Tom Ford White Patchouli launched in September, 2008. Recent launches include Tom Ford for Men Extreme, Tom Ford White Patchouli and Tom Ford Grey Vetiver. In May 2010, Tom Ford Beauty launched a lineup of 12 Lip Colors under the Private Blend Collection.

The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company's products are sold in over 140 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good SkinTM, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach and Ojon.

Estée Lauder Companies Inc

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