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The Hx2 promotes fitness and active lifestyle
25 Jun '10
2 min read
U.S.-based Heelys, Inc., announces the North American launch of the Hx2.
The Hx2 has two removable wheels in each shoe making it ideal for younger wearers. Not only is it easier to maintain balance, but wearers of the Hx2 do not require as much leg strength to lift up their toes to skate. As they get the hang of skating, though, the Hx2 can be converted into a regular pair of Heelys for a more challenging ride simply by removing one of the wheels.
Pop out both wheels and the Hx2 becomes a regular street shoe. The Hx2 will be available in mid-July in sizes 12C–3 at a number of different retailers, including Zappos.
Two wheeled versions of Heelys have been a hit in Japan for some time. Sales last year topped 300,000 pairs, more than double the 2008 total.
“We're confident that our young customers here will find the HX2 both easy to use and lots of fun,” said Tom Hansen, chief executive officer of Heelys. He added, “We've had many requests from parents for our products in larger sizes, so that they can be part of the fun with their kids.”
While Hx2 is aimed at a younger market, Heelys will also be producing larger sizes for adults who are kids-at-heart. Parents should watch for the debut of Hx2 coming in adult sizes this fall.
“We're making larger sizes for moms and dads who want to join in the fun and get some great exercise,” said Rick Groesch, vice president of Brand Engagement at Heelys. “We're more than happy to make Heelys a part of family fun times, especially when it promotes fitness and an active lifestyle as well.”
Heelys Inc. is a company founded on innovation and it designs, markets and distributes its patented action sports-inspired products under the Heelys (R) brand targeted to the youth market. The Company's primary product, Heelys wheeled footwear, is a patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel. Its new product, the Hx2, uses two wheels for better balance control and is ideal for younger users.
The Hx2 has two removable wheels in each shoe making it ideal for younger wearers. Not only is it easier to maintain balance, but wearers of the Hx2 do not require as much leg strength to lift up their toes to skate. As they get the hang of skating, though, the Hx2 can be converted into a regular pair of Heelys for a more challenging ride simply by removing one of the wheels.
Pop out both wheels and the Hx2 becomes a regular street shoe. The Hx2 will be available in mid-July in sizes 12C–3 at a number of different retailers, including Zappos.
Two wheeled versions of Heelys have been a hit in Japan for some time. Sales last year topped 300,000 pairs, more than double the 2008 total.
“We're confident that our young customers here will find the HX2 both easy to use and lots of fun,” said Tom Hansen, chief executive officer of Heelys. He added, “We've had many requests from parents for our products in larger sizes, so that they can be part of the fun with their kids.”
While Hx2 is aimed at a younger market, Heelys will also be producing larger sizes for adults who are kids-at-heart. Parents should watch for the debut of Hx2 coming in adult sizes this fall.
“We're making larger sizes for moms and dads who want to join in the fun and get some great exercise,” said Rick Groesch, vice president of Brand Engagement at Heelys. “We're more than happy to make Heelys a part of family fun times, especially when it promotes fitness and an active lifestyle as well.”
Heelys Inc. is a company founded on innovation and it designs, markets and distributes its patented action sports-inspired products under the Heelys (R) brand targeted to the youth market. The Company's primary product, Heelys wheeled footwear, is a patented dual-purpose footwear that incorporates a stealth, removable wheel in the heel. Its new product, the Hx2, uses two wheels for better balance control and is ideal for younger users.
Heelys Inc
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