Break free with Splash this Autumn Winter

18 Oct '10

5 min read

Touted as the region's most awaited runway action the “Splash A/W fashion show” saw over 3000 fashion enthusiasts become part of the changing face of fashion. A platoon of 40 international models marched the ramp donning the season's hottest trends at the elegant Madinat Arena, Madinat Jumeirah on 24th September 2010. The models sported the latest trends from Splash's all new Autumn Winter 2010 collection that amongst other themes captured two key global trends including 'Military/Biker' and 'Country Club Ski'

Drawing inspiration from the era of the World Wars and moving into the future with Top Gun and Fight Club, the Splash Fashion Revolution this season is all about waging a war against monotony fashion. The venue designed with a towering projection surface interlaced with multiple plasma screens evoked the theme message of the Fashion Revolution with military grey and Victory Red being the dominant colours.

A U-shaped catwalk is defined by precise lighting onto the cold grey floor with the focal feature being a stylized elevator in the center that further adds to the theme much like a military headquarters. A tiered seating for guests along with a separate section of VIP lounge saw Splash loyal consumers, top International media and the fashion elite enjoy to the hilt.

Raza Beig, CEO of Splash said “For years Splash has been revolutionizing the fashion scene in Dubai and the Middle East by introducing innovative concepts and campaigns each year. A staple in every Fashionistas diary the Splash Fashion Shows are eagerly awaited and widely appreciated. This season Splash unveiled the first 3D campaign in the region welcoming the era of fashion through technology and now through our fashion show we chose to break free from the shackles of monotonous fashion.”

Introduced last season, Splash continued with the lineup of the two consumer shows that precede the last show being a VIP Media show. The fashion followers and loyal customers are an integral part in shaping the success of the most awaited Splash fashion shows each season.

The last VIP show was attended by UAE's opinion leaders, socialites, fashionistas, and brand's key stakeholders from across the region and the International media. The dramatic finale saw numerous long red banners drop from the ceiling with bursts of confetti symbolizing victory from monotonous fashion.

The show was followed by Splash's much sought after, after-party where the fashion arena got transformed into the Victory Square marking a celebration of victory for the Splash revolution. DJ Kennedy set the mood for some truly dramatic dance moves while UK based VJ Ed Shaw captivated the audience with his video attack and the floor remained packed till the wee hours of the morning.

“Each season the Splash Fashion Shows are uniquely themed keeping in sync with the latest International cat-walk trends and this season Splash further modernized the concept of a fashion show yet again by pulling off the region's biggest consumer show,” further added Mr. Raza Beig.

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