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Formation of the Signature Fashion Group
23 Nov '10
3 min read
In a strategic expansion, Signature Eyewear Inc announced that it has established a new division, Signature Fashion Group, to focus on women's footwear and fashion accessories. This division will bring Signature's expertise in brand management to the development and marketing of these new product lines.
The first addition to the Signature Fashion Group is the "Rough Justice" brand of trendsetting women's footwear. Signature has acquired this brand from Bodo Loerke and Lee Ashworth, industry experts who conceived the brand two years ago and have joined Signature Fashion Group as Senior Vice Presidents to drive sales and product design. Well recognized in the industry, they have a combined 35 years in brand design, development and sales.
"Rough Justice exists to meet the fashion sensibilities of that woman who is always one step ahead of the trend and appreciates a bold fashion statement," said Mr. Ashworth. "Additionally our goal is to push the envelope of footwear fashion at an affordable price for young women 18 to 35, looking to be Fashion Forward."
"This is a bold step for our company," said Michael Prince, CEO of Signature Eyewear. "Gaining access into the footwear and accessory categories will give us a broader platform to expand our reach to department stores and major accessory retailers. The eyewear division will work closely with the footwear and accessories group to leverage opportunities with its sunglass collections."
Rough Justice Footwear can be found in finer department stores and independent specialty retailers across the country. The Spring 2011 collection will preview this December at the FFANY show in New York. "Signature Fashion Group will provide the engine and infrastructure necessary for Rough Justice to realize its potential in the fashion footwear and accessories segment of the market. We are all excited about the synergy between the design, fashion and sales teams formed by melding Rough Justice and Signature Eyewear," said Mr. Loerke.
As a brand driven company, Signature will continue its efforts to design, market and sell its licensed and proprietary branded eyewear collections. "Signature has always been about fashion and brand development," said Jim Sepanek, Executive Vice President of the new division. "The creation of the Signature Fashion Group enables us to diversify our portfolio, while leveraging our core strengths. We anticipate revenues from the venture to ramp up in the second quarter of 2011."
Signature will release the Rough Justice Eyewear Collection in the Spring of 2011 followed by Rough Justice handbags in the Fall of 2011.
The first addition to the Signature Fashion Group is the "Rough Justice" brand of trendsetting women's footwear. Signature has acquired this brand from Bodo Loerke and Lee Ashworth, industry experts who conceived the brand two years ago and have joined Signature Fashion Group as Senior Vice Presidents to drive sales and product design. Well recognized in the industry, they have a combined 35 years in brand design, development and sales.
"Rough Justice exists to meet the fashion sensibilities of that woman who is always one step ahead of the trend and appreciates a bold fashion statement," said Mr. Ashworth. "Additionally our goal is to push the envelope of footwear fashion at an affordable price for young women 18 to 35, looking to be Fashion Forward."
"This is a bold step for our company," said Michael Prince, CEO of Signature Eyewear. "Gaining access into the footwear and accessory categories will give us a broader platform to expand our reach to department stores and major accessory retailers. The eyewear division will work closely with the footwear and accessories group to leverage opportunities with its sunglass collections."
Rough Justice Footwear can be found in finer department stores and independent specialty retailers across the country. The Spring 2011 collection will preview this December at the FFANY show in New York. "Signature Fashion Group will provide the engine and infrastructure necessary for Rough Justice to realize its potential in the fashion footwear and accessories segment of the market. We are all excited about the synergy between the design, fashion and sales teams formed by melding Rough Justice and Signature Eyewear," said Mr. Loerke.
As a brand driven company, Signature will continue its efforts to design, market and sell its licensed and proprietary branded eyewear collections. "Signature has always been about fashion and brand development," said Jim Sepanek, Executive Vice President of the new division. "The creation of the Signature Fashion Group enables us to diversify our portfolio, while leveraging our core strengths. We anticipate revenues from the venture to ramp up in the second quarter of 2011."
Signature will release the Rough Justice Eyewear Collection in the Spring of 2011 followed by Rough Justice handbags in the Fall of 2011.
Signature Eyewear Inc
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