Lane Bryant to sponsor FFFWeek

14 Jun '11

3 min read

Lane Bryant, the nation's leading plus-size women's specialty apparel retailer, will be a top corporate sponsor for the Third Annual Full Figured Fashion Week (FFFWeek). FFFWeek is a fabulous four-day fashion event bringing together consumers, retailers, designers and media to shine a spotlight on plus-size fashion. The event will take place in New York City June 16th-18th at the Affinia Hotel and culminate with a fashion show finale Saturday evening at The Marriott Marquis.

"We are excited to be a part of Full Figured Fashion Week again this year. It's an important and exciting opportunity to highlight the nation's top curvy designers and retailers, and celebrate fashion's ability to empower us," said Jay Dunn, Vice President of Marketing for Lane Bryant. "Full Figured Fashion Week not only showcases the latest trends and unique style innovations for the full figured fashion industry, but supports the idea of creating a healthy body image for women of every size through their love of fashion."

Full Figured Fashion Week, produced by DeVoe Signature Events (DSE), an events management company, began in 2009 and drew an estimated one thousand attendees. By the second year, attendance had more than doubled. FFFWeek is the first event of its kind for the curvy fashion-forward community.

It provides a place for plus-size models, consumers, bloggers and media to celebrate full figured fashion with a series of conferences, workshops, shopping trips, meet-and-greets and fashion shows. The goal is to introduce plus-size fashion collections to a wider audience, showcase top plus-models on the runway and allow the media, fashion industry buyers and consumers to have access to collections they may not be aware of.

Schedule of events:

Wednesday, June 15th - FFFWeek's Opening Night and Cocktail Reception The SkyRoom Times Square 6:00 p.m.-9:00 p.m.

Networking event with media, Lane Bryant's top designers and executives as well as today's most talented plus size models.

Thursday, June 16th – Lane Bryant Blogger Conference, Affinia Hotel Manhattan, Grand Affinia Ballroom 10:00 a.m. - 3:00 p.m.

Lane Bryant "throws the world a curve" with an exclusive blogger conference and luncheon. Jay Dunn will debut the brand's new Cacique semi-annual television commercial, Lane Bryant's intimates division, featuring the newest line of babydolls, lingerie, plunge bras and matching panties.

Top Lane Bryant designers, Robert Rutkauskas, Gill Heer and David Albow will be on-hand to offer an exclusive preview of the new 2011 fall sportswear and intimates collections. Technical Design Director, Richard Zielinski, will also discuss the "Technology of Fit". The presentation will detail the technology behind the company's clothing line and exclusive new Tighter Tummy Technology or T3.

Saturday, June 18th – Fashion Show Finale, Marriott Marquis 6:00 p.m. - 10:00 p.m.

FFFWeek culminates with a spectacular fashion show finale at The Marriott Marquis with top plus size models showing off Lane Bryant's new fall 2011 collection on the runway. Attendees will get a sneak peek at hot items such as Lane Bryant's new T3 Tighter Tummy Technology denim pants as well as boardroom suiting with a feminine twist, figure-flattering faux wrap skirts, and sexy new Cacique intimates.

Lane Bryant

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