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P&G freshens up laundry detergent Tide with Febreze scent

22 Aug '05
4 min read

Soap and candles seller Procter & Gamble is introducing the fresh scent of Febreze to three of America's favorite laundry products with the launch of Tide with Febreze Freshness, Downy with Febreze Fresh Scent, and Bounce with Febreze Fresh Scent.

With 35 Billion Loads of Laundry to Wash Each Year, It Makes 'Scents' to Use Fragrances That Keep The Experience Fresh

Tide laundry detergent, Downy fabric softener and Bounce dryer sheets will boast fantastic freshness that only Febreze can provide in the two most popular Febreze scents: Spring & Renewal and Meadows & Rain.

Did you know that the average American woman spends seven to nine hours a week on laundry? That's because individuals, on average, generate 1/4 ton of dirty clothing each year. It's easy to see why women seek out specific scents to help make doing the laundry more enjoyable.

"Consumers have told us they enjoy scented laundry products, but want to use the same fragrance from washer to dryer," said Edgar Sandoval, Fabric & Home Care Marketing Director, Procter & Gamble. "The customers nationwide have asked us to bring the fresh scent of Febreze to their fabrics and they have answered this request by developing Tide with Febreze Freshness, Downy with Febreze Fresh Scent, and Bounce with Febreze Fresh Scent."

Tide, Downy, Bounce and Febreze all separately exist in at least 1/5 of households in America. Combining these mega-brands with P&G's extensive scent expertise willoffer customers exactly what they want: high-powered fabric care products that offer fantastic cleaning, odor removal, softening and static control -- all with the Febreze fresh fragrance for a consistent scent experience to enjoy throughout the home.

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