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'Luxury sector must work together with local communities'
29
Oct '15
Corporates must explore the option of working with local communities not only to generate employment but also to maintain their legacy of craftsmanship and such collaboration and cohabitation will ensure continued development of Indian luxury industry, Union Minister for Minority Affairs Dr Najma Heptulla said at an Assocham event in New Delhi.

“There is a pressing need to synergies traditional knowledge and skills contemporary needs to evolve methodologies that are relevant to modern India. These changes have to be accepted by the artisans also. The craft sector in India has sociological and cultural roots,” Dr Heptulla said while inaugurating a seminar on 3rd India Luxury Summit,' organised by Assocham.

She said the younger generation of artisan has to believe in the tradition and also adapt to emerging opportunities. There is also a need to conceive programmes in craft and design, education, training and outreach, research and documentation and also in advisory and consultancy services.

“Our government is working on providing market linkages- both national and international, providing access to credit and information and encouraging skills upgradation and value addition through avenues like branding, packaging and technology. We are also working on enhancement of business opportunities for artisans,” she said.

To support the preservation of traditional skills and knowledge, and enable their development in the contemporary context, the government has introduced various policies and programmes and interventions for the handloom and handicrafts sectors, aimed at generating sustained and productive employment with decent working conditions for the weaver and artisan population, she said.

Dr. Heptulla also congratulated e-commerce portal shopclues.com for facilitating market linkages of crafts. Under this programme, training will be provided to minority youths organized in the form of self-help groups. She said the credit linkages and support for marketing with forward and backward linkages will also be ensured as part of the government's endeavour to fulfill Prime Minister's vision 'Sabka Saath, Sabka Vikas'. (SH)

Fibre2Fashion News Desk – India

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