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'We have grown by staying small & maximising efforts'
28
Apr '17
Courtesy: Williamsburg Garment Company
Courtesy: Williamsburg Garment Company
The easiest way to go out of business is to be too big or expand too fast, according to Maurice Malone, denim designer at Williamsburg Garment Company (WGC). The company has grown by staying small and maximising its efforts. He advises upcoming American manufacturers to run a smart, small and tight business, built to do business today, not yesterday.

WGC, a one-man company, moved its production from China to the US following former president Barack Obama's call to bring manufacturing back to the US.

"When our first American-made jeans proved very successful retailing at only a few dollars more than before, I knew the bulk of our customers would gladly pay a little more for American jeans over imported ones. So, I moved all WGC production to the US later that year," Malone told Fibre2Fashion.

The company plans to expand into knit garments and core wardrobe essentials like t-shirts, sweatshirts, joggers, leggings and socks this year. It will also be moving most of its production in-house.

Talking about what sets WGC denims apart from its competitor's jeans, he said, "What makes us the same is what sets us apart. We use the same fabrics as most of our American made brand competitors while having better or equal quality in sewing and construction. I mean, there is only so many ways you can sew a seam and we try to use the best techniques that garner the best result for the design or style. Then we apply a high level of attention to the details." (KD)

Click here to read the complete interview

Fibre2Fashion News Desk – India


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