Home / Knowledge / News / Fashion / Addition Elle launches localised US ecommerce website
Addition Elle launches localised US ecommerce website
14
Sep '17
Courtesy: Addition Elle
Courtesy: Addition Elle
Leading Fashion retailer Addition Elle is bringing its message of fashion democracy across the border into the American market with the launch of its localised US ecommerce website and the opening of its Pop-Up shop in New York City. The development coincides with the brand's runway show with IMG and New York Fashion Week. The shop is open for one week.

The shop in the Flat Iron District showcases all the runway styles in a see-now buy-now business model, allowing the customer to experience the unparalleled fit and styling of Addition Elle.

"We have a prominent social fan base in the US and they have been asking us to come to them for some time now. The fashion show and Pop up shop are a perfect opportunity to significantly expand our footprint in the US market" said Roslyn Griner, vice-president of Marketing and Visual Presentation at Addition Elle. "The plus-size market is still really under served in terms of fashion retail options and we see ourselves as a great choice to fill that void."

This marks Addition Elle's third participation in NYFW, but the first time they will be showing at the IMG official venue alongside the Fashion elite. The runway show will feature Ashley Grahamwearing her eponymously named lingerie line designed with Addition Elle as well as a first collaboration between the brand and social media role-model Jordyn Woods, currently appearing alongside Kylie Jenner in the latest Kardashian franchise show Life of Kylie.

Addition Elle has leveraged its participation in NYFW to increase its brand awareness leading to continued success in its wholesale business. Ashley Graham lingerie, currently available at Nordstrom's and Dillard's, will also be available at 50 Macy's locations as of this fall. Internationally, the line is sold in Europe (Navabi and Ellos) as well in Australia (City Chic). Other brands from Addition Elle that are also seeing international success are street wear line Love & Legend, career apparel from Michel Studio and active wear from Nola.

Fashion Week marks the start of Addition Elle's latest Fall 2017 campaign. Showcasing their message of body positivity, the brand's new campaign features empowered women who share this philosophy. This includes Québec singer Stephanie St-Jean, reality TV star Roxy Earle, supermodel Ashley Graham and street style icon Jordyn Woods. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search