Adidas Originals expands retail presence in India

The new store aims to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops and limited-edition collaborations. The store will witness exclusive drops by global creators like the Yeezy by Kanye West, Ivy Park by Beyonce, Pharrell Williams, Jeremy Scott and many more, while also housing classic Trefoil sneakers like the Superstar, Stan Smith, Forum and the latest NMD_V3 sneaker, and apparel like Adicolour, Blue Version, etc, the company said in a media release.

Equipped with various digital touchpoints, the store offers a smooth and seamless shopping journey to enhance the overall consumer experience. To further engage with the growing community of sneakerheads and street style enthusiasts, the store will also host various creative and experiential activities for the AdiClub (creators club) members.

Fibre2Fashion News Desk (KD)