Home / Knowledge / News / Fashion / Aditya Birla's home brand abof now available on Amazon
Aditya Birla's home brand abof now available on Amazon
28
Sep '16
Courtesy: Amazon.in
Courtesy: Amazon.in
Amazon.in today announced the launch of Aditya Birla’s own label, abof, on Amazon Fashion. This is abof’s first foray online besides its own portal and is aimed to provide customers easy access to the brand. With the availability of abof’s latest apparel collection, Amazon Fashion strengthens selections across all price points ahead of the festive season.

Abof’s collection on Amazon Fashion includes over 1200 products in apparels. The collection will soon expand to offer footwear and accessories as well.

“Our mission is to provide for our customers a wide selection of products and a fast, easy, convenient, trusted and reliable shopping experience on our platform. This launch from the house of Aditya Birla Group further enhances selection on Amazon Fashion that already includes brands from Madura Garments and Pantaloons. Also, it reinforces our commitment to offer a width of choice, across price spectrum, to suit varied preferences of our customers. As the apparels category continues to show huge growth momentum for us, we are excited to launch abof first on Amazon Fashion to further delight our customers this festive season, “said Arun Sirdeshmukh, Head, Amazon Fashion, India.

Prashant Gupta, president and CEO, abof.com, said, “Amazon has built an enviable reputation for outstanding customer experience within a short time which marries beautifully with our theme and hence partnering with Amazon was the natural choice for us. abof branded products have done exceptionally well within a short span of time on abof.com with each of our collection being a runaway success. We aim to increase the accessibility of abof branded products to a new and wider user base through our partnership with Amazon.in.” (HO)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search