Home / Knowledge / News / Fashion / AIFW 2016 grand finale themed 'India Modern'
AIFW 2016 grand finale themed 'India Modern'
09
Mar '16
Courtesy: Amazon.in
Courtesy: Amazon.in
Amazon.in recently announced 'India Modern' as the theme of the grand finale for the upcoming Amazon India Fashion Week (AIFW) Autumn Winter (AW) 2016, according to a company release.

Under the theme, nine top designers—Rajesh Pratap Singh, Rahul Mishra, Aneeth Arora, Abraham & Thakore, Anju Modi, Samant Chauhan, Rohit & Rahul, Amit Aggarwal, and Pankaj & Nidhi—will present five to six ensembles using new age interpretation of India design elements , textiles, silhouettes and craftsmanship in tones of indigo blues, earthy hues and white.

Amazon.in's 'India Modern' themed grand finale has been curated with an endeavour to bring together top designers to showcase their modern styles and sensibilities of contemporary India, which is deeply embedded in its traditional roots, yet remain relevant in a global setting using traditional textiles.

The company also announced the launch of 'India Modern' store that will showcase gorgeous and delicate handcrafted work of art with an aim to revive traditional textiles in a new light. With over 2000 products across apparels, shoes, jewellery, bags, watches and sunglasses, the store is an amalgamation of Indian classic styles and western silhouettes that will offer customers curated looks.

Susan Saideman, vice president, global  vendor management, Amazon, said on the occasion, “We have decided to theme the grand finale on 'India Modern' as we believe India has two distinct stories to tell today; one which is about its past, its culture, its rich heritage; and the other is about its transformation and adaption to the current times. The theme remarkably connects ethnicity with modernity to match up the modern as well as the traditional fashion sensibilities. Also, in line with our vision to transform the way India buys and sells, we have launched an 'India Modern' store on Amazon.in for our fashion forward consumers”. 

Sunil Sethi, president, Fashion Design Council of India (FDCI) said, “We are excited to present 'India Modern' with the aim of reviving India's luxurious craft traditions and representing them with a modernistic, revivalist approach. With Amazon India's unflinching support, nine veteran designers will not only work with artisans to present new-age sensibilities, but also encourage entrepreneurship and continuation of rich Indian tradition. Our effort remains to resuscitate our textile heritage and this is one step in that direction.”  (HO)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Textiles | On 20th Jan 2017

Xeros to focus on textile sector to develop technology

Xeros technology group plc, the developer and provider of patented...

Apparel/Garments | On 20th Jan 2017

Nine West acquiring womenswear marketer Kasper Group

US based footwear, accessories and denim company Nine West Holdings...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search