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Alexa Chung directs film shoot of Classic II boot
17
Oct '16
Art director Alexa Chung has conceptualised and directed the film shoot of the launch of the Classic II boot, developed and launched by UGG, a lifestyle goods marketer and also a division of Deckers Brands. Alexa oversaw the entire shoot from concept, to crew, to cast, by focusing and delivering a contemporary sensibility for the Classic II boot.

The advertisement set in New York, captures a group of women who are celebrated for their individual style and have a strong sense of self.

“As a result, the images reflect the lives of inspirational women and their modern wardrobe, allowing the photographer to capture true moments,” UGG observed. (AR)

Fibre2Fashion News Desk – India

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