Home / Knowledge / News / Fashion / Alibaba partners with New York Fashion Week: The Shows
Alibaba partners with New York Fashion Week: The Shows
14
Sep '17
Courtesy: Alibaba
Courtesy: Alibaba
Alibaba-owned online marketplace Tmall has partnered with New York Fashion Week (NYFW): The Shows. Alibaba has selected two US brands from NYFW, Opening Ceremony and Robert Geller, to be featured in Tmall’s 2017 second annual 'See Now, Buy Now' fashion show in October—a major event held in the run-up to the 11.11 Global Shopping Festival.

The partnership is an initiative to help US brands and designers from NYFW break into the burgeoning fashion market in China. The collaboration with Alibaba will give these leading US designers first-time exposure to more than half a billion consumers visiting Alibaba's platforms.

As part of the agreement, NYFW will showcase Chinese designers—who will be selected from the 'See Now, Buy Now' event—at NYFW: China Day, a new initiative slated for fashion week in September 2018. The collaboration in association with China-based fashion management company Suntchi, is the latest move the e-commerce giant has taken to help connect international brands with Chinese consumers.

"We are thrilled to support NYFW: The Shows to bring US brands and retailers the ability to reach the ever-growing Chinese consumer base," said Michael Evans, Alibaba Group president, adding that Alibaba Group is uniquely positioned to explore new ways to engage consumers in China thanks to its scale, accumulated consumer insight and technology.

"We started Opening Ceremony 15 years ago, inspired by a trip we took to Hong Kong. With family roots grounded in China, it is so exciting to partner with such an impactful company like Alibaba to share our story and expand our global footprint," said Humberto Leon and Carol Lim, founders of Opening Ceremony.

"We are excited to start building our brand in China, and tailoring our shopping experience using Alibaba’s innovative technology to make our brand more accessible to the growing base of Chinese consumers, which is critical to our global expansion," said designer Robert Geller.

In addition, Alibaba has facilitated the launch of flagship stores on Tmall for iconic brands from A&F to Tag Heuer, and pioneered new ways for brands to engage with China's luxury shoppers, such as through the recently launched Luxury Pavilion. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search