Amazon Fashion sees 2.5X growth with Wardrobe Refresh Sale

Top brands such as Jack and Jones, M&S, ASICS, Delsey grew 6X times at the sale which saw a strong repeat customer base with 70 per cent of customers during the event being repeat customers. Brands such as Puma, UCB and Fastrack attracted maximum customers from tier two and tier three cities, Amazon Fashion said in a press release.

"Amazon Fashion witnessed a strong growth trajectory of close to 2.5X with the latest edition of Wardrobe Refresh Sale on. Tier II and tier III cities reported a faster growth with markets such as Indore, Pune and Vadodara growing at 3X to 4X. Top brands such as Jack and Jones, M&S, ASICS, Delsey grew 6X times over BAU. The Amazon Fashion exclusive brands also showed strong growth, our sports exclusive Under Armour grew 6X and GAP grew 8X respectively. Customers across the country could avail exciting deals with Prime members receiving an exclusive early access. Our wide outreach covered 100 per cent serviceable pin codes in India with Amazon Fashion witnessing a 2X growth in first time shoppers," said Wardrobe Refresh Sale, Arun Sirdeshmukh, business head of Amazon Fashion, said.

"We are delighted to be a part of the Wardrobe Refresh Sale on Amazon Fashion this year again. Each time the experience only gets better for us as customers eagerly wait for the exciting deals offered during the WRS, with something for everyone. As a brand we have seen our reach widen throughout the country with Amazon and it continues to grow every season," Anushree Tainwala, executive director (marketing), Samsonite South Asia, said. (RR)

Fibre2Fashion News Desk – India