Home / Knowledge / News / Fashion / Amazon India opens first fashion studio Blink
Amazon India opens first fashion studio Blink
14
Sep '17
Courtesy: Amazon
Courtesy: Amazon
Amazon India has opened its first fashion studio Blink. The studio in Gurugram is Amazon's third fashion studio in the world after London and New York. Ahead of the festive season, the 44,000 sq. ft. studio is expected to increase the business of the fashion sellers associated with Amazon, with services such as high-quality images and videos.

The fashion studio is expected to increase the sellers reach to a wider audience, especially during Amazon Great Indian Festival Sale scheduled to be held from September 21-24. The studio is an extension of Amazon's imaging and cataloguing services that helps retailers with product photography at an economical price.

“At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, head, Amazon Fashion India, in a statement. “With this studio we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online”.  

The studio comprising 16 photography bays, ramp, presentation area and workspaces, will allow the fashion brand partners to create and edit images and videos and develop creative content with assistance from Amazon. The studio can be taken on rent by the fashion brands to present their latest styles and innovative ideas. It is also a platform to launch a new collection of a fashion brand and it can also be used to market their creations through fashion shows and other such events.

"We have photographers, models, stylists, video editors, and other resources. We are constantly looking at new ways of collaboration," said Sirdeshmukh. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Courtesy: Coolvision

Textiles | On 20th Jun 2018

FiberVisions to show new range of CoolVisions fibre at OR

FiberVisions, an Indorama Ventures company, is set to present a new...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search