Home / Knowledge / News / Fashion / AMIDT Group partners French brand Mellow Yellow
AMIDT Group partners French brand Mellow Yellow
19
Apr '17
I Retail Co, a retail subsidiary of AMIDT Group has announced that it has entered into an exclusive strategic alliance with the world-renowned French designer brand Mellow Yellow. Under this alliance I Retail will invest $13 million in building this brand in the Middle East and the South Asian markets, and open exclusive retails stores across these regions.

Established in 2004, Mellow Yellow is a high-end French shoes and accessories designer brand. With its unique touch, it is a brand with a sense of humour that plays with the latest fashion trends. Mellow Yellow is a brand that draws inspiration from the sixties and comes up with exclusive fusion designs for the streets of Paris. I Retail with its marketing expertise in the market would be adding value and putting this cutting edge fashion brand on the shelves of these regions.

"This is a new market for us and through our tie-up with Mellow Yellow, we are trying to bring in a bubbly and fresh fashion in shoes and accessories to the Middle Eastern market. This partnership is to develop and spread the brand across the Middle East and the South Asian markets. This partnership is a stepping stone for development of an expanded network of stores in the Middle East," said Alireza Moghaddam, Chairman AMIDT Group.

"This partnership will be a success to the fashion industry in the Middle East and we aim to bring out the funkiest trends with our style of fusion and representation of British look to the New French Wave. We are constantly redesigning to make our accessories and shoes accessible. The AMIDT Group, with its strong presence in the Middle East will also add value to Mellow Yellow brand appeal in this market," said Magali Blanc, CEO, Mellow Yellow.

AMIDT group is a diversified conglomerate in the field of infrastructure, automobile components, retail, packaging, consulting and minerals and metals and with this tie-up, the AMIDT Group has ventured into the accessories sector of the fashion industry, adding one more asset  to its diverse business sectors. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Urmil Arya

Sushila International, a well established textile organisation established ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search