Company: Anavila Misra
Location: Khar West, Mumbai
Product profile: The store showcases the new AW 2016 collection with beautiful saris, tunics, kaftans, kurtas in handwoven fabrics, in natural indigos and hand block-printed designs. Apart from fashion accessories like neckpieces and handbags, store also displays a home décor and dinnerware line. The store also has collection of saris and blouses for little girls.
Catchment area: Premium/mass-premium
Store design | Interiors & VM | Fixtures: Similar to the brand's personality, the store stands in a serene street under the shade of old trees with several plants around it. The store also has a small design studio for interacting with customers with its corner being decorated with sari dolls.
About the company:
Anavila Misra, the designer, has been awarded for redefining the image of the sari into luxury pret. Her outfits in soft natural textiles, in subdued hues and languid silhouettes made of organic or linen material have been received well by the most discerning fashionistas.
Fibre2Fashion News Desk – India
Textiles | On 28th Mar 2017
South Korean specialty fibre producer Hyosung held a series of...
Apparel/Garments | On 28th Mar 2017
A high ranking official of the Vietnam Textile and Apparel...
Apparel/Garments | On 27th Mar 2017
New York City Economic Development Corporation (NYCEDC), in...
Moving towards sustainability is also a social change
‘In future, clothing boundary lines will become increasingly blurred.’
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016
'Major problem in the textile machinery manufacturing industry is the lack ...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
"You have to truly understand what your client wants, know her needs, what ...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Fashion | On 22nd Mar 2017