Home / Knowledge / News / Fashion / Archana Kochhar promotes all beauty inclusion cause
Archana Kochhar promotes all beauty inclusion cause
Nov '16
Reshma Qureshi, Archana Kochhar and Bipasha Basu at Digital Surat Couture. Courtesy: Narayan Texfab Pvt. Ltd.
Reshma Qureshi, Archana Kochhar and Bipasha Basu at Digital Surat Couture. Courtesy: Narayan Texfab Pvt. Ltd.
Designer Archana Kochhar promoted her cause of all beauty inclusion at the Digital Surat Couture by roping in acid attack victim Reshma Qureshi to walk the ramp for her along with actress Bipasha Basu. The fabric for the collection, comprising the New York Fashion Week range and a digitally printed bridal collection, was developed by Narayan Texfab Pvt. Ltd.

Qureshi walked the ramp for Kochhar to promote her cause and support the initiative of ‘Make Love Not Scars’. The show was presented by Soku Developers and was powered by MS Printing Solutions.

“As a fashion designer I think beauty has been severely stereotyped. It is my humble endeavor to change this stereotype through platforms such as Digital Surat Couture show. Beauty should be an all-inclusive concept. Be it models with physical abilities or Reshma who was an acid attack victim. These women are truly beautiful. We need such acceptance in society and I think such endeavors will increase sensitivity towards this concept in our society,” said Kocchar.

“This is an exciting time for us. We were delighted to be a fabric partner of Digital Surat Couture show. Narayan brand uses best of the technologies to create its fabric which can meet national and international buyers’ needs. We truly support and stand by Archana Kochhar's ‘Make Love Not Scars’ initiative. We have got tremendous response from Surat textile fraternity and we wish to continue our legacy for betterment of our industry,” said Akash Khetan, executive director of Narayan Texfab Pvt. Ltd.

Leading fabric curator Narayan Texfab had also created two types of fabric for the designer, a material that can be digitally printed and embroidered upon and another that is flowy with a stretch, for her New York Fashion Week collection.

“It was great fun walking for Archana again. I think her collection is absolutely gorgeous. I am also very happy supporting this initiative of ‘Make Love Not Scars’ and sharing this platform with acid attack survivor Reshma. She is so confident and is doing an amazing job of motivating other women. She is truly an inspiration,” said Basu.

Kochhar’s new digital bridal and New York Fashion Week collection boasted of myriad of glistening hues of mint green, rusty pink, red, black, ivory and white. Intricately digitally printed garments with silhouettes ranging from Indian fusion to contemporary bridal included lehengas with crop tops, anarkalis, structured saris, pencil skirts with flared tops and floor length anarkalis. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search