Location: Express Avenue mall in Chennai
Area: 1057 sq ft
Store type: Franchise
Product profile: Sports apparel, footwear and accessories
Catchment area: Premium/mass-premium
Store design | Interiors & VM | Fixtures: White is used as the main colour scheme for the retail design and a splash of true blue is used in the core design. The design works on providing sleek, organic, sound, high-tech and science to the store. Visual merchandising at the store is done in a way that the product display and signposts help the customers make key decisions, such as gender and category by providing clear product information and benefits.
About the company: ASICS Corporation is a global designer and manufacturer of sporting goods including performance apparel, athletic footwear and accessories.
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