The Bamboo Rose House of Fashion provides CIFD designers with access to resources to grow their exposure and footprint internationally – resources they previously had no way of reaching. Designers who have found success domestically but want to gain footing in international markets will have the ability to instantly reach over 1,000 international retailers and set up virtual showrooms in Bamboo Rose’s marketplace.
"Fashion is a highly competitive market, and to stand out, designers need to be able to connect with broad audiences, and be able to do it fast," said Beth Sobol, founder of CIFD. "We no longer have the luxury of time – consumers want what they see at Fashion Week available right now, no matter where it is in the world. With the Bamboo Rose House of Fashion, our designers have the opportunity to share their ideas and designs with a much broader audience, letting them ultimately get new products into the hands of the fashion-thirsty consumer wherever they are in the world, faster than ever before."
"The old development model – following a straight line from generating idea to a product being on the shelf – isn’t sustainable in today’s digital world," said Sue Welch, CEO of Bamboo Rose. "In the face of much more demanding consumers, there’s no time to waste. The Bamboo Rose House of Fashion is a unique approach that connects the industry in an international fashion marketplace that allows co-creation and collaboration in real time, resulting in even more product innovation."
The House of Fashion also speeds time to market for product innovations by providing real-time access to vendors, suppliers and retailers, increasing the efficiency of development. Historically, products were designed in a very linear way, which meant that consumers had to wait until clothing was on the rack to make a purchase. In recent years, designers have ramped up the process by making five to 10 pieces available for sale just after a runway show. (RR)
Fibre2Fashion News Desk – India
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