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Benetton ex-MD Sanjeev Mohanty is Jabong CEO
02
Nov '15
Sanjeev Mohanty/Courtesy: LinkedIn
Sanjeev Mohanty/Courtesy: LinkedIn
Fashion e-tailer Jabong has appointed former Benetton India MD Sanjeev Mohanty as its CEO and MD to steer the company towards its next growth phase. He will take charge in December 2015, the company said.

Mohanty leaves Benetton after spearheading the Indian unit for 11 years, during which he made the Italian giant the largest international fashion brand in the country. Benetton India reported retail sales of about Rs 2,000 crore last fiscal.

Romain Voog, CEO of Jabong's parent company Global Fashion Group (GFG), "Sanjeev brings unparalleled domain knowledge of the Indian fashion and retail industries spanning over two decades, as well as a solid track record of transforming businesses to achieve rapid growth and profitability. This, along with continued commitment from GFG's shareholders, will help strengthen Jabong's position as India's leading fashion destination."

On his appointment, Mohanty said, "Online commerce is reshaping the Indian consumer's shopping habits and I am delighted to have the opportunity to spearhead an industry leader."

Mohanty was the youngest business head ever when he took over as head of India business in November 2004. He managed three Italian fashion retail labels – Benetton, Sisley and Undercolors – in India, during his tenure as Managing Director of Benetton India Pvt. Ltd.

Under Mohanty's leadership, United Colors of Benetton India was listed as one of the Top 50 firms to work for in the retail sector consecutively for three years from 2012 to 2014.

Jabong has been hitting the headlines recently over an exodus of senior management, continuous erosion of market share and a possible selloff. (SH)

Fibre2Fashion News Desk - India

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