Biba opens fifth store in Ahmedabad

Company: Biba

Location: Safal Pegasus, Prahlad Nagar, Ahmedabad

Area: 2000 sq ft

Product profile: The store offers the recently launched Festive Collection by Biba that revives India’s past with traditional designs and silhouttes. The store presents Biba’s vibrant collections such as awadhi anarkalis, mewari skirts, pastuni pants, nizami shararas, peshwai kurtas along with salwar-kameez, ethnic mix-n-match kurtas, palazzos, leggings, skirts, unstitched fabrics and Biba Girls.

About the company: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 234 stores in 103 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central.

Fibre2Fashion News Desk – India