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British sustainable brand Nudea partners Stories Behind Things

06 Dec '21
1 min read
Pic: Nudea
Pic: Nudea

Sustainable and carbon neutral innerwear brand Nudea, famed for expertly crafted, comfortable underwear that fits, is partnering with Stories Behind Things as part of a pop-up store with fashion rental brand Hurr. It is also gearing up for new product launches, a pop-up store in Central London which will be open in the run up to Christmas 2021.

Nudea's classic balconette style with an eye-catching basket weave features between the cups, up to size GG. Crafted in the brand’s recycled Italian lace (78 per cent recycled nylon/ 22 per cent recycled elastane mix) updated with ultra power mesh for better support and all day comfort.  

Following the success of the launch of Nudea’s first non-wired bralette style in sizes F and G in August, The Easy Does It F+ is launching in Blush Pink on December 15, Nudea said in a press release.

Nudea’s CEO and founder Priya Downes was recently awarded Fashion and Beauty Entrepreneur of the year for the South East in the Great British Entrepreneur Awards.

Fibre2Fashion News Desk (RR)

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