Home / Knowledge / News / Fashion / Burberry to unify its three lines under single label
Burberry to unify its three lines under single label
06
Nov '15
British luxury brand Burberry has announced plans to unify its three labels—Prorsum, London and Brit—under a new single label 'Burberry'.
 
The transition will be done in phases next year, and Burberry will become one fully unified label by the end of 2016, the company said in a media statement.
 
By replacing the three previous lines, the new label will simplify the presentation of Burberry's full product range in acknowledgment of the way luxury customers like to experience the brand both on and offline.
 
Explaining the reason behind the decision to opt for a single label, Christopher Bailey, Burberry chief creative and chief executive officer, said, “The behaviour of the luxury customer is evolving, their style is more fluid and this is reflected in the way they shop. The changes we are making allow us to serve this new behaviour more intuitively. By unifying our three lines under one label we can also offer a much more consistent experience of Burberry's collections.”
 
The name 'Burberry' for the single label is retained to emphasise the company's British design heritage as all its products are designed and developed in London, England.
 
The Burberry business comprises 5 divisions: mens, womens, childrens, accessories and beauty. (RKS)
 

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy:  Pratibha Syntex

Apparel/Garments | On 19th Jul 2018

India's Pratibha Syntex aims $200 mn sales revenue by 2020

Pratibha Syntex, with interests in fibre, spinning, knitting and...

Courtesy: Munich Fabric Start

Fashion | On 19th Jul 2018

Over 100 brands to present denims at Bluezone in Sept

Over 100 international brands will present their denim developments...

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Textiles | On 19th Jul 2018

Kenya to use Sh6 bn Indian loan to upgrade Rivatex

Kenya will use a Sh6 billion loan from India’s Exim Bank to expand...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search