The Arab Fashion Week was also a stage to discuss the important topics of innovation and sustainability.
With her 20 years of experience in the textile field, and as a pioneer in managing communication for the most innovative and renowned smart textile companies, Giusy Bettoni, founder and CEO of C.L.A.S.S., introduced and moderated the Luxury and Fashion press forum set up to discuss contemporary luxury.
Also participating were the President of the Arab Fashion Council, Jacob Abrian, who introduced and conducted the forum, Cav. Mario Boselli, Caroline Rush, Chief Officer of the British Fashion Council, Desirèe Bollier, CEO of Value Retail and Diego Basso, brand Manager of the AFC
Important topics were discussed, ones that are becoming more and more crucial for the greatest brands in the luxury world, for their entire production chain from industry to designers, and finally to the consumer. At the heart of the debate the key role of information, also about commitment by fashion brands towards new generations concerning creativity, but also ethical, environmental, healthiness values.
This is the intention that pushed C.L.A.S.S. to bring to the Arab world the values that it has been promoting since its foundation, the release said.
These values will be at the core of a new project for professionals in the field that will start next year. This upcoming new project will be called C.L.A.S.S. Education, a platform to educate and update on the newest innovations in the textile industry, with a special focus on the newest materials and production techniques, with lessons, interactive workshops, and tours to discover the most interesting brands in the luxury world.
This project is the result of the longtime collaboration between Giusy Bettoni and James Mendolia, professor at the Parsons School of Design in New York. The first among these workshops, Innovative Textile Solutions: Eco-Fashion Workshop, will be held in Milan at the C.L.A.S.S. Headquarters from January 18 to January 20, 2016. (SH)
Fibre2Fashion News Desk – India
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