Champion Athleticwear opens new store in Las Vegas

Company: Hanesbrands

Location: Las Vegas, US

Area: 1,400-square-foot

Store type: Retail specialty store

Product profile: Champion Athleticwear is the maker of authentic athletic apparel since 1919.

Store design | Interiors & VM | Fixtures: The Vegas store's modern design brings the brand's athletic DNA and 100-year heritage to life with vintage catalog and archive imagery, along with reclaimed basketball wood fixtures. The store is designed to maximise consumer interaction through an experiential shopping space, with opportunity areas to customise apparel to fit their personal style and immerse themselves in the brand.

About the brand: Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers.

About the company: HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands in the US, Europe and Asia, as well as in Australia and South Africa. Its iconic innerwear and activewear apparel brands found in the US and elsewhere include Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports. Outside the United States, it has dominant national and regional brands, including DIM, Nur Die/Nur Der, Lovable, Abanderado, Shock Absorber, Zorba, Sol y Oro, Rinbros, Track N Field and Ritmo. (PC)

Fibre2Fashion News Desk – India