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Chanel replaces Louis Vuitton as top luxury brand
Feb '16
The French fashion house, Chanel, replaced Louis Vuitton to secure the top spot at a global level on the Brand Passion Report: Luxury Brands 2016 by NetBase, a leading social analytics platform.

The report is an analysis and comparison of historical social media content from September 2013 to August 2015 consisting of approximately 700 million posts in the Luxury category.

Chanel grabbed the number 1 spot, followed by Gucci, Hermes, Apple, and eBay. 10 of the top 15 brands have European origins, with a majority from Italy and France.

European brands that did not make the cut on the top 70 highest ranked luxury were Armani, Versace, and WildSwans, a UK retailer.

The top 16-30 included 2 brands from Asia, 9 from Europe, and 4 from the US. There was strong retail movement on this list, led by new brand Alibaba, and joined by fellow newcomer Net-a-Porter at 28. Amazon also moved up from 31 to 20. (HO)

Fibre2Fashion News Desk – India

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