Conor McGregor partners David August for fashion label

The collection will comprise suiting complete with shirts, accessories and suits. Designed and priced to appeal to millennials who follow McGregor's sartorial style, the premiere collection will consist of a minimum of 10 looks.

"In helping our celebrity and athletic clients use fashion as a platform to build their brand, I saw the potential to reach a wider audience for everyone involved. Our custom designs are expensive, so we now have a chance to engage someone younger. We will make this easy and affordable without sacrificing quality or fit. I want every guy to experience the same power and confidence as Conor does whenever he's wearing one of our suits,” said David Heil, CEO and creative director for David August.

"Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks," said McGregor. "David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created. We casually chatted about doing a line together but we finally got serious over the past several months. I know the public will love what lies ahead."

August McGregor's Spring/Summer 2018 collection will be available in January. (KD)

Fibre2Fashion News Desk – India