Coterie appoints Courtney Bradarich as new VP of Events

26 Nov '20

3 min read

Pic: Coterie

Coterie has appointed Courtney Bradarich, née Bonnell, as VP of Events. Courtney joins Coterie with over 15 years of fashion trade experience, bringing a specialised background in contemporary and advanced contemporary markets, lending to deeply rooted relationships and demonstrated expertise in strategising upmarket plans with omnichannel solutions.

Coterie is the premier contemporary and advanced contemporary womenswear platform that bridges women's apparel and accessories designers to an elite list of domestic and international retailers, influencers, and media.

As recent co-founder and president at Favors Agency, a full-service brand and business development consulting firm, Bradarich provided strategic advisory to fashion companies seeking US market entry and expansion. Bradarich consulted notable American brands such as Collina Strada, Dusen, international brands Minkpink and Cacharel, as well as advised government trade organisations, including Fashion Federation of Singapore, Thai Trade Office, and Consulate General of Canada on market trends, tactics, and strategic go-to market programmes. Prior to launching Favors, Courtney held the title of women’s show director at Capsule, a US-based men’s and women’s tradeshow, where she led the womenswear division to include shows in New York City, Paris, Las Vegas, and Berlin, according to a press release by Informa Markets.

Bringing both physical and digital marketplaces to the fashion industry, Coterie gathers the most prominent contemporary womenswear fashion, footwear, and accessories brands with retail buyers from the US and other worldwide markets. Expanding its event portfolio in fall of 2020, Coterie introduced its digital trade event, which will return in early 2021 to offer a synergistic hybrid model of digital and physical events, in parallel to Informa Markets Fashion’s other apparel platforms of Magic, Project, Micam Americas and apparel sourcing and supply chain event, Sourcing At Magic.

“We are thrilled to bring Courtney on board to lead the Coterie team. Courtney’s extensive market experience in providing forward thinking growth strategies to both domestic and international brands and contemporary retailers will be a great addition to the consultative and collaborative approach of the Coterie team; forging new upmarket partnerships while strengthening and better positioning existing ones,” Kelly Helfman, commercial president of Informa Markets Fashion said.

“At my very first job in fashion over 15 years ago, I showed at Coterie, so this is a major moment in my career. Coterie is the authority in B2B womenswear. I’m thrilled to join Informa Markets Fashion and the Coterie team to bring an intimate understanding of brands’ and retailers’ goals and challenges, as we establish forward-thinking initiatives that address the modern and evolving goals of our customers,” Courtney Bradarich, VP of events at Coterie said.

Fibre2Fashion News Desk (GK)

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