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Cupro made fabrics catch attention of buyers at Interfilière
Jul '16
Courtesy: Asahi Kasei
Courtesy: Asahi Kasei
Asahi Kasei said the luxury fabrics created from its fibre brand Cupro, caught the attention of buyers to its stall at the recently concluded Interfilière trade show which was held in France from July 9-11, 2016.

“The new portfolio of petal soft luxury fabrics made with Cupro, created by Asahi Kasei, fulfils the desires of every exquisite piece in the modern wardrobe,” the Japanese textile fibres producer added.

“The season's success was defined by the progress of Cupro innovations, creating waves in the intimates and fashion markets across the world,” the company observed.

It further added that the some of the new highlights at its stall demonstrate its commitment to its market, brands, retailers and customers in both Europe and beyond through innovation.

At the show, Asahi Kasei signed a partnership with Intima Group for both its brands, Cupro and Roica to support the Stelle dell'Intimo awards in Italy and the Top 100 Meilleurs Boutiques de France in France.

“These are ideal platforms to promote premium materials that are really innovative and represent true excellence for the intimates, swimwear and hosiery markets,” Asahi Kasei stated.

“The aim is to create new links with top brands and retailers with a strong focus on quality, innovation and research, and to attract the modern consumer and the best qualified media,” it informed. (AR)

Fibre2fashion News Desk - India

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