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Danish fashion exports overtake bacon
08
Feb '16
Danish fashion exports grew 7 per cent in the first nine months of last year to a record 23.9 billion crowns ($3.6 billion), overtaking one of Denmark's best known products – bacon, which recorded sales of 17.9 billion crowns ($2.6 billion) in the same period.

The figures released by textile industry organisation Wear at the conclusion of the Copenhagen Fashion Week were confirmed by Statistics Denmark, Reuters said in a report.

Despite lacking the international brand recognition of Italian names such as Benetton or neighbouring Sweden's H&M, Danish fashion sales have surged.

"Fashion has a huge importance for total Danish exports and the Danish economy," Wear said in its report, aimed to show that apparel was just as economically important as pigs, a sector "usually seen and highlighted as one of the cornerstones of Danish exports".

Many European clothing brands have their products made in developing markets such as China, and the Wear report did not say what proportion of "Danish" fashion is manufactured abroad.

The country's fashion labels are not always instantly recognisable as Danish. Brands owned by Denmark's Bestseller group include Vero Moda and menswear producer Jack & Jones. Tiger of Sweden has been Danish-owned since 2003. (SH)

Fibre2Fashion News Desk – India

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