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Dehradun design school to present handloom denim
May '17
Department of Fashion Design, Graphic Era Hill University (GEHU), Dehradun, is collaborating with Denim Club India (DCI) to present 'Atelier de Couture' a fashion extravaganza on May 20, 2017. The presentation will be the first of its kind with focus on handloom denim with the use of natural indigenous and eco-friendly dyes and repurposed industrial denim.

The one day event will begin with the unveiling of the collections and works of the students for the connoisseurs of design and industry executives in the university premises, to be followed by a panel discussion during which experts from the industry and government will deliberate on the various dimensions of sustainable fashion with a specific focus on handloom.

The panel discussion features speakers from diverse segments including academia, design, apparel and e-tailing, and offers an interactive platform for industry experts to share their unique insights on sustainable fashion with the audience.

The fashion presentation, Atelier de Couture, will showcase the work of students, from both years of the fashion design programme. The Mosaic collection will feature apparel made from hand woven denim and incorporating indigenous natural dyes, while Verve will be a range of repurposed denim garments with the flavour of free spirited Bohemian. Efflorescence, a range of denim based innovative accessories inspired from elements of nature will also be presented along with Blue Alchemy, a line that celebrates the centenary year of Mahatma Gandhi’s Champaran Satyagrah movement through the use of natural Indigo and Indian and Japanese tie & dye techniques on hand-woven denim.

"Innovative practices in fashion have come a long way in improving environmental and social conditions around the globe. The next generation of fashion designers, need to be prepared for the impacts of climate change, resource scarcity, changing consumer behaviour and shifting economic conditions. We at GEHU truly believe in this ideology and working towards imbibing this ethos in our students to produce creative and socially responsible designers of tomorrow," Dr Jyoti Chhabra, professor and head department of Fashion Design and Fine Arts.

"The ethos of Graphic Era University endorses innovation and excellence by evolving and engaging students in academic and industry based activities. The pedagogy in our university is built on symbiotic relationship between industry and academics. The students of fashion design are very appropriately putting into practice the essential and important skills of creative and critical thinking which are required in today’s competitive world to be on top of the success chart," Prof Sanjay Jasola, vice chancellor, GEHU.

"Denim Club India has been spearheading the promotion of sustainable and socially responsible fashion, through its well-known Handloom Denim Initiative, and we are delighted to be collaborating with GEHU to inculcate a liking and appreciation for sustainable design and socially responsible fashion," said Rajesh Dudeja, founder, DCI. (KD)

Fibre2Fashion News Desk – India

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