Diana Penty is the first Indian face of Forever New

Brand ambassador: Diana Penty is the first ever Indian face of Forever New .

Product profile: The autumn/winter'19 collection is inspired by old Hollywood glamour that features deep plums, shimmering fabrics and deep jewelled tones.

Retail presence: The brand now trades over 250 stores in ten countries globally since its inception.

About Diana Penty: She is a model and Hindi film actress known for her roles in Cocktail and Parmanu: The Story of Pokhran.

Brand Ambassador Speak: Diana said, "It feels great to be associated with a brand like Forever New that stands for eternal beauty and confidence, and is the perfect representation of a modern woman. What’s even more exciting is that the brand's aesthetic is synonymous to my personal style-classic, elegant and understated. You know you’ll always be well turned out in Forever New! I am happy to be a part of the Forever New Family and look forward to our association ahead."

Quotes from company: The country head, Forever New India, Dhruv Bogra said, “We are confident about this association. The brand has grown significantly in the Indian market and having an accomplished artiste and celebrity like Diana Penty on board will enable us to create greater awareness amongst our customer base and build brand saliency. While our global sensibility resonates exceptionally well with our customers, it is fantastic to have Diana, a wonderful person and celebrity embracing the brand. She shares our values, is an avid shopper at Forever New and an admirer of the brand!”

Fibre2Fashion News Desk (PA)