Drew Barrymore launches Dear Drew on Amazon Fashion

Who: Drew Barrymore is an American actress, author, director, model and a designer. Earlier in 2013 she launched her Flower Beauty brand, and further in 2015 she introduced eyewear under the Flower brand.

With:  Amazon Fashion, an e-commerce portal under Amazon. It offers a wide range of products ranging from clothing to footwear.

USP: Dear Drew is the first celebrity-driven fashion brand launching on Amazon. Apparel, intimates, jewellery, accessories and hair tools are a part of the line's debut.

Collection: The contemporary collection offering apparel includes a multi-print floral dress, deco garden-print button down blouse, metallic skirt printed with Claude Monet's quote, and Equestrian-inspired tapered pants .

Price points: $28-248

Available: On amazon.in/fashion

Fibre2Fashion News Desk – India