Home / Knowledge / News / Fashion / Eshopbox ties up with Roposo to boost online retailers
Eshopbox ties up with Roposo to boost online retailers
11
Jan '16
Gurgaon-based Eshopbox, a well-known end to end fashion e-commerce enabler has announced a tie up with Roposo, India's first discovery led platform. Roposo which is also based in Gurgaon, is a fashion focused social network meant exclusively for women. It discovers latest trends and one can shop products that are liked, curated, personalised and updated from multiple e-commerce portals.

The fusion of the two innovative players is expected to create opportunity for online fashion retailers and wholesalers to increase visibility, brand awareness and sales opportunities, Eshopbox said in a press release.

Social commerce, the new idea of using multiple social media channels to engage with customers more consistently and deeply for relatively longer period of time is becoming popular. Nowadays people don't just use social media like Facebook, Twitter, etc. to connect with people; rather they are also using it to follow news, latest trends and engaging with brands they like or purchase. This kind of social intelligence to get connected with customers profoundly is expected to revolutionize the e-commerce specially fashion e-commerce market.

Considering the future perspective, Roposo has been gaining more traction from its investors to enhance its technological infrastructure and focus on understanding users, their taste and match them to the most relevant fashion content, people, and products.

Eshopbox is leveraging its expertise to increase its clients' reach, by associating with such platforms. This would offer fashion retailers and wholesalers, unparalleled opportunities for improving their strategies and results across marketplaces and digital marketing channels.

“We are stepping on the accelerator, and this an initiative to add on more customers in our existing pool, create value and share revenues,”said Ankush Karwa, co-founder, Eshopbox.

Mayank Bhangadia, co-founder, Roposo said, "With more than 1 million active users, the user-generated content is escalating four times every month, letting every user discover fashion through styling stories, reviews, and trend inspirations. We have more than 200 web stores and 4,000 brands on our platform."

Eshopbox, which currently managing e-commerce services for multiple clients would help Roposo to increase their product options in different categories ranging from apparel, footwear, accessories and lingerie to suit individual tastes of users and enhance consumer experience, the release said.

With the growth of e-commerce, significant changes are happening in the social marketing strategies of the companies as well. Major social media networks like Facebook, Twitter, Instagram, Pinterest etc are now experimenting with the path-to-purchase and are shifting focus from branding to lead generation for businesses using social media marketing, Eshopbox pointed out in the release. (SH)

 

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search