Farfetch acquires Stadium Goods for $250 mn

Stadium Goods has participated in the Farfetch marketplace since April 2018, enjoying strong sales growth since its introduction to the platform. Following the acquisition, Stadium Goods will continue to operate as a standalone brand on the Farfetch platform and will be led by its existing management team, said a press release from Farfetch. Stadium Goods’ inventory will be fully integrated into and available on the Farfetch marketplace, across all geographies including the US.

In addition to increased supply of a high-demand product category, Farfetch will benefit from Stadium Goods’ significant brand authority. Since its founding in 2015 by John McPheters and Jed Stiller, Stadium Goods has built a highly-engaged and far-reaching social media following through exceptional content and brand marketing efforts. The company will be able to leverage Farfetch’s platform and expertise in technology, logistics, data and geographic reach to build on its strong growth to date.

“We are thrilled to welcome Stadium Goods to the Farfetch family. Having already collaborated with its exceptional team via the Farfetch marketplace, it is clear that there is a great opportunity for our two companies to leverage each other’s strengths to go after a larger share of an exciting and fast-growing segment of luxury fashion,” said José Neves, founder, CEO and co-chairman, Farfetch.

“The Stadium Goods team has built an incredible company, with a host of talented people, dedicated and loyal customers and remarkable brand equity. I am confident that we can help Stadium Goods grow its international presence for sneakerheads around the world through our expertise in technology, logistics and data. Farfetch will benefit from Stadium Goods’ brand, access to supply and a team with a strong passion for and knowledge of luxury streetwear. We can’t wait to get started with McPheters, Stiller and the rest of the Stadium Goods team,” added Neves.

“Myself, Stiller and our entire team couldn’t be more excited to join the Farfetch family as we enter the next stage in our evolution as a global brand and product offering. By leveraging Farfetch’s best-in-class cross-border logistics and technology, as well as their luxury prowess, scale and customer base, we will be in a prime position to capitalise on the massive international demand for sneakers and streetwear. Neves and his team share a similar outlook for the future of fashion and retail, and together we believe the countless synergies and perfect cultural fit will make this a match made in heaven,” said McPheters, Stadium Goods co-founder and co-CEO. (PC)

Fibre2Fashion News Desk – India