Fashion brand Dafiti collaborates with 10 brands for 10th anniversary

26 Mar '21

2 min read

Pic: Global Fashion Group

Dafiti, the largest fashion and lifestyle e-commerce platform in Latin America (LATAM), is celebrating its 10th anniversary by collaborating with ten brands to create ten exclusive collections. The campaign features brands such as Adidas, Capodarte, Colcci, Forum, Lança Perfume, Luiza Barcelos, Melissa, Porto Brasil, Reserva, and Santa Lolla.

The limited edition collections cater to the core Dafiti consumer by showcasing the essence and DNA of the business and celebrating the freedom and expression of fashion. Over the next few weeks, key LATAM influencers such as Jessica Flores, João Tzanno, Joyce Kitamura, Josy Ramos, Julia Tedeusco, Kenya Borges, Mariana Lobo, Marieli Mallmann, Sabrina Dibynis and Stephanie Viegas will showcase how they style key pieces from the collection on their channels, according to a media statement by Dafiti’s parent organisation, Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

The exclusive collections, which cover menswear, womenswear, children’s clothing, accessories, shoes and homeware will launch throughout March and April and will be available via the Dafiti app and website, GFG said.

“We currently have thousands of brands in our portfolio, and many have been our partners for many years. We invite ten of them, each of which represent different profiles of our customers, to collaborate with us this year on our 10th anniversary. To be the starting point of fashion in Latin America, we are building the platform that connects the best fashion curatorship with the inspiration to assemble looks in your own way, offering the best services to our partners, with the best shopping convenience for our customers. Presenting exclusive collaborations to our customers is already part of our history and this will be the first time that we have partnered with 10 major brands in a single launch,” Malte Huffmann, co-founder and MD of Dafiti said in a statement.

Fibre2Fashion News Desk (GK)

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