Home / Knowledge / News / Fashion / Fashion brands beaten by tech firms in ranking list
Fashion brands beaten by tech firms in ranking list
07
Oct '16
Some of the most popular fashion brands have slipped to lower positions in a list that features the most prestigious brands in the world. Technology firms dominate most of the first few positions on this list. Louis Vuitton continues to be the most popular fashion brand and is ranked at number 19, followed by H&M (ranked 20th) and Zara (ranked 27th).

Hugo Boss failed to make it to the Interbrand's 17th annual list of the 100 most prestigious brands in the world, while Dior is the new entrant. The latter is listed at number 89. Hermès Paris rose to the 34th position from its 41st place in 2015.

“With Dior as a new entrant in 2016, and Hermès (+17 per cent) as the Top Growing Brand in the sector, luxury is one of the top growing sectors. Despite some declines, luxury businesses continue to work through an industry-wide reset and evolve their growth strategies,” says the 'Anatomy of Growth' report by Interbrand.

The list noted a fall in the ranking of multiple fashion brands compared to last year's rankings. Gucci fell down to the 53rd position from 50th position, while Cartier went on to be 62nd on the list from 57th. Prada lost 12 positions on the ranking and went from being 69th in 2015 to 81st in 2016.

Tiffany & Co., which was at the 66th position in 2015, now takes up the 74th place on the list. Burberry bagged the 83rd position and Ralph Lauren acquired the 98th position, both brands recording a loss of 10 and 7 positions, respectively.

While formulating the list, Interbrand takes into consideration the financial performance of brands' products and services, their roles in influencing customer choice and the strength of each brand to command a premium price or secure earnings for the company. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Kai Pilger from Pexels

Textiles | On 24th Apr 2018

Pakistan’s textile exports up 7.77% in July-March FY18

The value of textile and garment exports from Pakistan increased by...

Alliance to form joint entity for safety in factories

Apparel/Garments | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search