 MANGO entered the Belarus market at the end of May. Last season, we opened our first store in Tbilisi, Georgia, and the first store in Guatemala will open in mid-June. With these new openings, the total number of countries in which we operate will increase to 93.
The store in Minsk has a total area of 280 m2 and is situated in the Independence Square Shopping Centre, one of the trendiest shopping centres in Minsk. The interior of the store is composed mainly of black and white furniture, and the warm atmosphere is achieved through soft lights that are placed throughout the store. We are also planning to open a second point of sale in Minsk during the Fall-Winter ’09 season.
The Tbilisi store has a shop floor of 240 m2 and is situated at number 16 Chavchavadze Avenue, in an area of commercial interest in Tbilisi. The store is spread over two floors, clad in black stone. On the outside of the store there is a vinyl lattice, reminiscent of the decoration on Granada’s Alhambra palace.
In Guatemala, the MNG store will be located in the famous Oakland Mall in Guatemala City, and will have a surface area of 400 m2.
MANGO currently has more than 1,200 stores in 93 countries. During 2009, we will also enter the new markets of Iraq and New Caledonia. Throughout 2009, we are planning to increase its number of stores by 150. The locations of the new stores include Belgrade, Dubai, Kuwait, Johannesburg, Manila, Moscow, New Delhi, New York, Paris, Beijing and Tokyo.
Isak Halfon, Member of the Board and Expansion Director, explains that “These new openings are very important for us, as they are part of an expansion strategy that aims to have worldwide presence, with a product that combines quality and design at affordable prices, targeting the modern urban woman”. |