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Fashion designers innovate with Merino wool
11
Dec '15
Courtesy: Woolmark/Agi and Sam
Courtesy: Woolmark/Agi and Sam
International Woolmark Prize menswear designers are using the latest Merino wool innovations to craft cutting edge fashion apparel, The Woolmark Company said in a press release.

As part of its annual International Woolmark Prize fashion competition, The Woolmark Company brings together design talent from around the world to reimagine the possibilities of Merino wool while encouraging remarkable results.

While a directional and modern design that has the potential to generate media and retail support are key criteria for the awards, so is a demonstrable expertise with fabric and textile innovation.

All the finalists that won the six 2015/16 regional finals (Asia; Australia; the British Isles; Europe; India, Pakistan and Middle East; and the USA) excelled in this regard and their final collections are eagerly awaited, the release said.

The six menswear regional winners will compete in Florence, Italy, on January 13, 2016 at the Pitti Uomo trade show – arguably the world's most important platform for men's design. The six labels that are leading the pack for the world's best emerging menswear designers, have upped the ante for Australian Merino wool.

The six womenswear regional winners will compete in the finals being held during fashion week in New York in February. (SH)

Fibre2Fashion News Desk – India

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