Fashion Industry a star for Los Angeles economy

16 Feb '16

4 min read

Respondents were also asked what “Designed in L.A.” marketing strategy would work best. Putting it in the lead by a large margin, social media received 55 per cent of responses. Social media could include promoting L.A. fashion and lifestyles on various online platforms or having celebrities build the L.A. brand using their social media presences.

The report says Fashion Industry Is critical for L.A. area economy. More than $43 billion in apparel imports were expected to enter L.A. ports in 2015. In May 2014, 4,130 fashion designers were employed in L.A., representing a 9 per cent increase in fashion designer growth over two years. Total L.A. fashion back-end employment, such as manufacturing and wholesaling, adds up to 212,923 jobs.

When asked what keeps their fashion business in the L.A. area, 47 per cent of surveyed executives said access to L.A. ports, 37 per cent said access to fashion designers and 31 per cent said fast fashion.

The report found that over the last eight years in the five-county SoCal area, wholesalers added roughly 1,500 jobs each year. L.A.'s large local market is one reason why apparel wholesaling firms continue to prosper in this area. (SH)

Fibre2Fashion News Desk – India

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