Home / Knowledge / News / Fashion / Fashion retailers face product differentiation challenge
Fashion retailers face product differentiation challenge
26
Aug '16
Product differentiation, which helps in standing out from the crowd, is the biggest challenge that fashion retailers constantly face. Apparel inventory management is another issue troubling retailers. To create a strong sourcing plan, it is necessary that fashion retailers have a strong fashion sense and the ability to predict fashion trends.

Visibility in the market has become important, especially due to competition becoming more intense with multiple channels available for reaching out to customers.

Fashion awareness has greatly increased because of social media, blogs and forum discussions. Customers' fashion interests can change very quickly, making it difficult for fashion retailers to produce according to the demand. So, it may be worth conducting comprehensive surveys, fashion market research, or engaging in online discussions to understand customers' needs and expectations, says an article posted on Tradegood.com.

Omni channel retailing enables both the retailer and customer to do research, says the article titled 'Major challenges facing fashion retail industry today'. It can be argued that omni channel approach brings down inventory costs while increasing sales and thus resulting in maximised profit margins. However, using this kind of method is easier said than done.

Rent is another problem faced by many small and large fashion retailers with physical stores. In comparison, online retailers do not have to pay the rent and can offer products at lower prices. Some retailers have opted to rely on online marketing, mostly on social media, to build their brands. In fact, a good reputation on social media can actually translate into better sales. (RKS)

Click here to read the complete article.

Fibre2Fashion News Desk – China


Must ReadView All

Courtesy: Pexels

Textiles | On 15th Jul 2018

WCO publishes global standards on e-commerce

The World Customs Organization (WCO) has published the Framework of...

Courtesy: M Dohmen

Textiles | On 15th Jul 2018

Archroma takes remaining minority shares in M Dohmen

Archroma, leader in colour and specialty chemicals towards...

Courtesy: Reebok

Fashion | On 15th Jul 2018

Reebok, CFDA join hands to nurture America's fashion

Global fitness and lifestyle brand Reebok has joined hands with the...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search