Home / Knowledge / News / Fashion / Fashion retailers face product differentiation challenge
Fashion retailers face product differentiation challenge
26
Aug '16
Product differentiation, which helps in standing out from the crowd, is the biggest challenge that fashion retailers constantly face. Apparel inventory management is another issue troubling retailers. To create a strong sourcing plan, it is necessary that fashion retailers have a strong fashion sense and the ability to predict fashion trends.

Visibility in the market has become important, especially due to competition becoming more intense with multiple channels available for reaching out to customers.

Fashion awareness has greatly increased because of social media, blogs and forum discussions. Customers' fashion interests can change very quickly, making it difficult for fashion retailers to produce according to the demand. So, it may be worth conducting comprehensive surveys, fashion market research, or engaging in online discussions to understand customers' needs and expectations, says an article posted on Tradegood.com.

Omni channel retailing enables both the retailer and customer to do research, says the article titled 'Major challenges facing fashion retail industry today'. It can be argued that omni channel approach brings down inventory costs while increasing sales and thus resulting in maximised profit margins. However, using this kind of method is easier said than done.

Rent is another problem faced by many small and large fashion retailers with physical stores. In comparison, online retailers do not have to pay the rent and can offer products at lower prices. Some retailers have opted to rely on online marketing, mostly on social media, to build their brands. In fact, a good reputation on social media can actually translate into better sales. (RKS)

Click here to read the complete article.

Fibre2Fashion News Desk – China

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search