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| Kaley Cuoco to celebrate Future of Fashion - Plastic! | | October 28, 2009 (USA) |  |
 This year plastic has become the newest trend in couture. From Paris to Milan to New York, plastics are showing up in a variety of innovative and unusual ways on the runway including funky jewelry, 10-inch platform shoes and even sequined mini-dresses made from recycled plastic bottles. Celebrating this up-and-coming trend, Plastics Make it Possible, sponsored by the plastics industries of the American Chemistry Council, will present the Gen Art "Fresh Faces in Fashion" Los Angeles Show on October 29, hosted by actress Kaley Cuoco, star of the popular CBS sitcom, The Big Bang Theory.
"Plastics and couture might not seem like an obvious fit, but the fact is that plastics have played a very large role in fashion for decades," said Steve Russell, vice president, Plastics Division of the American Chemistry Council. "Without plastic, we wouldn't have faux fur, and skinny jeans wouldn't have their stretch. Plastics also provide women with comfortable, smooth support under their favorite looks. We're thrilled to partner with Gen Art to highlight how plastics inspire designers' imaginations and allow artists to create pieces that are cutting-edge, on trend, chic, affordable, and even eco-friendly."
The "Fresh Faces in Fashion" show is the first in a series of events sponsored by Plastics Make it Possible as part of a new partnership with Gen Art aimed at showcasing the creative use of plastics in fashion design and the ways in which up-and-coming designers are applying them to today's - and tomorrow's - trends. Whether it's polyester, nylon, spandex or Lycra, the fashion and design world has embraced these plastic materials.
At the show Kaley Cuoco will announce a nationwide fashion design competition challenging new and established designers to create two dynamic womenswear looks made from fabrics that include plastic-based fibers such as chiffon, rayon, nylon and more.
"In my business, I need to stay on top of trends and I love to support up-and-coming designers wherever possible," said Kaley Cuoco, who is currently starring as Penny in the third season of The Big Bang Theory. "I'm very excited to work with Plastics Make it Possible(SM) as they challenge designers to create innovative looks using plastics and recycled plastic fabrics."
The Gen Art "Fresh Faces in Fashion" show, presented by Plastics Make it Possible, will take place on opening night of Rock Fashion Week in Los Angeles, October 29, at the impressive Peterson Automotive Museum. Entering its 15th year, the show traditionally draws over 1,200 attendees and has launched the careers of leading designers such as: Zac Posen, Rebecca Taylor, Shoshanna and Milly. A star-studded after-party will take place in a specially designed plastic-themed lounge after the show.
"We are thrilled to be working with Plastics Make it Possible on this multi-faceted design partnership that will showcase and benefit emerging fashion designers," said Ian Gerard,CEO of Gen Art. "We hope to help make consumers aware of the incredible variety of innovative plastic-based design fibers that most of us wear daily."
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