Home / Knowledge / News / Fashion / Fashion Week Story connects brands and influencers
Fashion Week Story connects brands and influencers
31
May '16
Courtesy: Shoppinglinks
Courtesy: Shoppinglinks
A fashion week with a twist! Shopping Links (www.shoppinglinks.com), Australia's largest and most-established influencer marketing platform, hosted the inaugural Fashion Week Story, Sydney last week, drawing 50 top influencers and leading global brands to Fashion Week Australia's finale blogger event.

Shopping Links connects leading fashion, beauty and lifestyle brands with top influencers for marketing collaborations. Founder and Managing Director Kim Westwood created the Story series as a way for brands and bloggers to form more personal connections, while also showcasing emerging influencer talent and giving brands a chance to introduce new looks and trends.

The interactive evening featured a “sweets station” by Rakuten, beauty products to test and take home by SkinFoods, and displays of new looks by Marks & Spencer and REISS for bloggers to peruse and share.

Shopping Links was instrumental in bringing the evening's special guest, international influencer Paola Alberdi of Blank Itinerary (Instagram: @blankitinerary), to Australia for Fashion Week. The rising social media star, who has appeared in Vogue and Marie Claire, has gained 40,000 followers in the last month to reach more than 330,000. Her presence gave participating brands a global spotlight and highlighted the quality of bloggers who are active on Shopping Links.

“We were really thrilled that we could help bring Paola to Australia for Fashion Week, not only because she is such a rising star among fashion influencers, but because she is such a genuine person and really representative of our Shopping Links community,” Westwood said. “We are always looking for ways to spark meaningful relationships between bloggers and brands, and we feel that the in-person connections made through events like the Story series help make digital collaborations on Shopping Links even stronger.”

Alberdi joined top Australian influencers at the event like Dasha and Colin Gold of TheTrenspotter.net (103,000 Instagram followers), and Lisa Hamilton of SeeWantShop.com (284, 000 Instagram followers).

Held at a chic venue near the main Fashion Week Australia events at Carriage House, Fashion Week Story featured displays of new looks and accessories by Marks & Spencer and REISS for bloggers to peruse and share; a “sweets station” by Rakuten; beauty products to test and take home by SkinFoods; a custom media wall for photo ops, and a live DJ. A leader in social promotion, Shopping Links also debuted a custom Snapchat filter for the event.

With a focus on transparency and authentic relationships between brands and bloggers, Shopping Links' digital platform has attracted nearly 700 active brands, including such leading international companies as Macy's, Boden, Karen Millen, Gucci, Nasty Gal and Topshop, in addition to REISS and Marks & Spencer. The platform's cost effectiveness -- collaborations start at AUD $89 (US $79) -- has also given smaller brands and even startup designers a way to reach the right influencers for their campaign and budget.

The Shopping Links Story series will continue in September with Fashion Week Story, New York, bringing the same opportunities for brands and bloggers to connect in Manhattan. Sponsorship is now open to global fashion, beauty, and lifestyle brands. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

Trade & consumers want MDR free digital payments: CAIT

Apparel/Garments | On 12th Dec 2017

Trade & consumers want MDR free digital payments: CAIT

Transaction charges like the merchant discount rate (MDR) applicable...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search