Fast fashion retailer Missguided signs Transparency Pledge

27 Aug '20

1 min read

Pic: Missguided

UK-based online fast fashion retailer Missguided recently agreed to publish details of all its suppliers by signing the ‘Transparency Pledge’, which aims to help the garment industry reach a common minimum standard for supply chain disclosures by getting them publish standardised information on all factories in the manufacturing phase of their supply chains.

The Transparency Pledge was set up by a coalition, which includes Industriall Global Union, Clean Clothes Campaign and Human Rights Watch.

The company has been in news in the recent past following the broadcast of a Channel Four documentary on the business called ‘Inside Missguided: Made in Manchester’, which has been criticized for presenting an air-brushed, glamorised view of the company–and the world of fashion in general–while glossing over the negative environmental and social issues associated with fast fashion, according to British media reports.

Missguided sources its own brand products from 179 tier 1 factories across 12 countries. The business has a significant sourcing present in Leicester.

Signatories to the pledge now include H&M, Next, Inditex, Pentland Brands and M&S.

Fibre2Fashion News Desk (DS)

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