MIU MIU opens new store in Saint Tropez, France

26 Jul '14

2 min read

Miu Miu opens in the beautiful seaside town of Saint Tropez on the French Riviera. Located on Rue François Sibilli, Saint Tropez’s principle luxury shopping thoroughfare, the store’s pale terracotta plaster façade and original large, rounded white wooden window frames have been impeccably restored reflecting the femininity and sophistication of the interior while achieving perfect harmony with the historic surroundings.

The entrance - a brushed steel door with brass studs - immediately, though discreetly, reflects Miu Miu’s signature style.

Inside, the intimate interior, designed by the architect Roberto Baciocchi, offers ready-to-wear, bags and footwear collections. Iconic gold damask and full-length mirrors dominate and the environment is sinuous and soft throughout. Further enhancing the authenticity of the ambience is a ceiling featuring architectural beams clad in white, painted canvas.

Small, bright spotlights are positioned between each of these highlighting product which is also showcased on precious brass display counters and shelves covered in more damask.

Captured by artists Paul Signac and Henri Matisse and a summer retreat for writers Simone de Beauvoir and Jean-Paul Sartre and Scott and Zelda Fitzgerald, the French Riviera, and Saint Tropez in particular, has long been home to the most sartorially evolved holidaymakers.

The town was adopted by the emerging jet set in 1956 when long-time resident Brigitte Bardot filmed And God Created Woman there. It remains the Mediterranean destination of choice of the affluent and famous to this day.

MIU MIU

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