Global fashion brands preparing to enter metaverse

The companies have submitted their respective applications to the US Patent and Trademark Office, as per multiple tweets shared by Mike Kondoudis, USPTO licensed trademark attorney and member, Bar of the US Supreme Court, on his Twitter handle.

Recently, brands like Skechers, American Eagle Outfitters, Gucci, NXTG3NZ, Diesel and more have also announced the launch of their NFTs and digital collections for the metaverse.

Moreover, virtual social world Decentraland is all set to host the entirely digital fashion week with the launch of Metaverse Fashion Week, scheduled to take place from March 24. Brands like Selfridges, Tommy Hilfiger, Dolce&Gabbana, Elie Saab, Guo Pei, Etro, Jacob & Co, Vogue Arabia, Dundas, Cavalli, Paco Rabanne, Hogan, FEWOCiOUS, The Fabricant will be participating in it.

Fibre2Fashion News Desk (KD)