Global licensing agency Epik launches virtual fashion with Smiley

In the app, players can choose up to 21 unique SmileyWorld pieces to add to their avatars’ virtual fashion closets, the two companies said in a media release.

“Ready’s innovative NFT technology provides brands and creators the opportunity to elevate fashion collections in the digital space,” said Christina Macedo, COO of Ready Games. “Our vision is for players to be able to express themselves through clothing and in-game accessories. Smiley’s iconic symbol of universal happiness is the perfect fit for our first animated and textured NFT fashion collection. The whole collection feels fresh, playful, and wonderfully iridescent - truly brilliant!”

“Launching a collection of SmileyWorld virtual fashions with Ready Games is an exciting leap into the metaverse for The Smiley Company,” said Lori Heiss-Tiplady SVP of Digital at The Smiley Company. “The Icon app is the perfect launching pad for digital fashions from our lifestyle brand born in the digital universe and built on self-expression. The animated patterns and avatars made possible by Ready’s ground-breaking technology will allow users to express their moods in a bold new way with SmileyWorld.”

Fibre2Fashion News Desk (KD)